Linda posted on April 08, 2009 08:27

L
ast week as part of my marketing conference, I heard Dan Hollings talk about how to use Twitter to drive more traffic to my website, blog entries, newsletters and hopefully generate more business. One of the things he talked about was the demographics of Twitter visitors.
Today I received a link to a comScore article that supports his statement that the largest number of Twitter users is age 45 - 54. In other words, I am smack dab in the middle (well a bit towards the high side!) of this group. I'm betting there are a lot of business owners and decision makers in this group as well, especially the smart ones who want to evolve and grow there businesses. These are exactly the people I want to reach!
If you aren't convinced that marketing on Twitter could work, I suggest you check out these statistics and Dan's site.