Books

The Executive Guide to Trouble Free ITThe Executive Guide to Trouble Free IT

Technology Basics Explained in Plain English

Time after time we sit down to talk to prospects and find that they feel as if they are being held hostage by their IT company. Many times they don’t have the minimum information required to effectively administer their own network. Sometimes they don’t even know how many servers they have or what function each of the servers in their network performs.
 
Whether you are a business owner, the CEO of a small company or the Executive Director or President of a non-profit, you are undoubtedly very good at leading your organization. After all, you can’t manage to be successful any other way. I don’t doubt that if I come to you for the services you provide, you might tell me things that at first confuse me because I am not familiar with the ins and outs of your industry. If you want to earn my trust and my business or my support, you will have to provide enough explanation in terms I can understand for me to be comfortable with my decision.
 
By the same token, you should expect the same thing from your IT company. You deserve all of the information about the pros and cons of each solution that is being proposed. I have never made an initial proposal to a client that wasn’t a solution I would have implemented if I were running the company. Sometimes, the client asks about the costs to implement a more robust solution, and after discussing the increased cost and the additional benefits, we settle on a more expensive solution.
 
You should also expect that everything is explained in plain English. The explanation shouldn’t include a lot of acronyms that aren’t familiar to you, offered without any explanation.
 
Of course, this is all easier if you already have a little bit of knowledge. That’s why I decided to write this book. While reading it won’t make you an expert or able to support your network without one, it will make what you hear from your computer consultant and technicians a lot less baffling. You will also be able to ask the right questions to be sure you understand your technology decisions.

Linda's Peers Comment...

"A vital read for anyone considering investing in their company's technology infrastructure!"
Fred Reck, President, InnoTek Computer Consulting, Inc.

"Linda does an exemplary job distilling the lingo of the technology industry, so that you may be an informed consumer and make good decisions."
MJ Shoer, President and Chief Technology Officer, Jenaly Technology Group, Inc.

"Linda Lynch knows computers inside and out, and one of her greatest strengths is that she also knows that you do not, so she starts explaining in easy to understand, plain English terms right from the beginning."
David Snell, President and Founder, ACTSmart, Inc.

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Praise for Linda's book...

"Linda's book will allow the untrained, non-technology business person to have discussions and make decisions with their IT department or staff and not in spite of them."
Jeanne P. Rutledge, President
Medical Management Systems of Michigan, Inc.

"The information in Linda's book will help me save my business both time and money as we make technology decisions."
Chuck Levy, President
Shinberg Insurance Services

"Finally, an expert has taken the time to explain the ABC's of the most powerful revolution in modern corporate America."
Wendell W. Parsons, CEO
Stamprite Supersine

"Linda explains the details of today's most common business technologies in a simple and straight forward manner. There is something for everyone in the book."
Ryan Doom, CEO
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